Troye Sivan is a South African-born Australian singer, songwriter, actor, and YouTube personality. After gaining popularity as a singer on YouTube and in Australian talent competitions, Sivan signed with EMI Australia, a Universal Music Australia label, in 2013 and released his debut extended-play, TRXYE (2014), which peaked at number 5 on the U.S. Billboard 200. Its lead single, "Happy Little Pill", reached number 10 on Australian music charts. In 2015, he released his second extended play Wild followed by his debut studio album Blue Neighbourhood, whose lead single "Youth" became Sivan's first single to enter the top 40 of the Billboard Hot 100 chart, peaking at number 23.
The New York Times, in a Sunday Arts & Leisure cover story, observed: “Troye Sivan Is a New Kind of Pop Star: Here, Queer and Used to It The 22-year-old singer is climbing the charts while demonstrating how his sexual orientation is both a part of his art and besides the point.” Pitchfork noted, “his latest single, ‘Bloom,’ is all about living in the delicious present. A gentle, rolling beat and strips of electric guitar cut through airy synth pads…Vocally, Sivan’s as open and earnest as he’s ever sounded.” Noisey said, “Sivan has re-announced himself as a Pop heavyweight, and one who is not here to make any compromises at that.” NYLON declared, “It’s Troye Sivan’s year. If this past January’s ‘My My My!’ single cemented him as a budding gay icon, his latest release, ‘Bloom,’ is his grand flowering.”